The University of Tennessee, Knoxville


Graphic Design and Smart Communities Initiative Making Impact

Midway through its first year, the Smart Communities Initiative at UT has already made a major impact—both on the students and faculty involved in the projects and on our first-year partner, the city of Cleveland, Tennessee.

This year, faculty and students in twenty courses are working on thirteen projects as part of the initiative. One of the projects is developing a marketing and branding plan for Cleveland.

Just before the winter break, Cleveland city officials came to campus for a two-hour presentation by Associate Professor Deb Shmerler’s senior graphic design class, which spent last semester doing research to lay the groundwork for the branding campaign. Read more...

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Welcome to Graphic Design

alumniThe Graphic Design Program offers an educational program designed to address the complexities and diversities of professional visual communication practice. The primary goal of our curriculum is to educate students capable of integrating form and information for the purpose of effective visual communication. The program encourages the exploration of diverse problem-solving methodologies, innovative investigations and creative research in all forms of communication. The program encourages interdisciplinary and multidisciplinary collaboration with colleagues, within the university, and within the profession.

The program is dedicated to excellence in teaching, scholarship, academic and creative research and professional practice. The program provides an undergraduate and graduate education stressing creative and intellectual thinking, awareness of individual, social, cultural and communicative issues, the integration of new technology, and a concern for ethical implications and the natural environment. The program actively contributes to department, college, university, state, national and international communities through its scholarly and creative activities, educational programs, and service efforts.


The University of Tennessee, Knoxville. Big Orange. Big Ideas.

Knoxville, Tennessee 37996 | 865-974-1000
The flagship campus of the University of Tennessee System